Your network is a living entity … you have to constantly nurture and grow it. Does that mean you just focus on quantity? Just add another person to the network and move on? Growing your network should be about quality.  Here’s a few highlights from a recent webinar I listened in on.

Tip #1:  Growing your network doesn’t always have to be a face-to-face or voice-to-voice interaction. Out of the 5,400+ sites and platforms probably ½ or more allow you to set up a profile, which can be either personal or business. Join groups where there are people you want to connect with.

Tip #2:  Don’t confuse size with value. We each have the opportunity to connect with hundreds of people. You only have a certain amount of time in your day, your week, your month … your life.  Focus on making connections where there will be a return on your effort. Connect when there is value to the relationship; not just to increase the number of people you’re connected to.

Tip #3:  Ensure you have quality in your connections. That means you need no introduction to those in your inner network circle. You could pick up the phone or send an email and feel comfortable in talking with them. Take that a step further. Think about who may be a “qualified” intro away? Is there anyone in your inner network circle who could introduce you?

Tip #4:  Prune your networks every so often. Its okay to cut out the dead weight. If you can’t recommend someone, they probably shouldn’t be in your inner network circle.

Tip #5:  Build your reputation as a “go to” person … someone who can help others get connected.  Someone who knows the industry. For example, you may be a real estate agent talking with someone who needs furniture. Why not give them the names of a couple stores where you know they’ll get treated right.  

On average, give away 10 pieces of “value” for every withdrawal you make from your network. Always give more than you get. If you need a little assistance, let’s get together and chat over coffee (tea for me!).

If you like, leave a comment. I’d love to know your thoughts. What has helped you grow your network?