Services Overview
Marketing Strategy
From Business Plan to Marketing Communications Plan ...
Build a solid plan to help you grow your business.
How do you define success? What are your sales or revenue goals? How do you plan to reach them? If you haven’t set any goals then you might find yourself a little hard-pressed to answer.
Do you know who you’re competing against? Today, your competition could be across town ... or across the country.
Who is your customer? What do you know about them? Are you using the right marketing mix to reach each target group? You can't market to the masses anymore. You need to narrow and define who you want as customers. And, just as important, who you don’t.
The outcome? A roadmap outlining strategies and tactics to help you achieve your goals … the who, what, where, when, how and why.
You’re in business to make money. So, your focus needs to be on running your business. If you’re a one- or two-man shop, how do you focus on all the details of running your business and still keep customers coming in your door? Or, maybe you have 20 or 50 employees. Or more. Is there someone dedicated to marketing your business and managing its’ reputation on the web and off, driving prospects and leads to your web site, phones or store?
JM Marketing Solutions will work with you to design a strategic marketing communications plan to help you not only sustain your business but continue to grow it.
Marketing Mix
Integrated, Strategic Marketing and Communications ...
Because your customers don't tune in to just one marketing channel.
Online marketing. Traditional marketing. What works best for you?
With so much focus on the internet, you may think that's all you need to do. And maybe it is. By what other means can you get such immediate feedback. And, with more than 80% of the country using high speed internet, you can't afford NOT to have an online presence.
The Internet. No small business today should be without a presence on the internet, the 21st Century equivalent of the directory and the calling card. People like to use Web sites to gather basic information.*
But, is traditional marketing a dying art?
Not by any means. More than likely, you need marketing programs that combine online marketing tools with traditional. Bottom line, whatever your focus, your online and traditional marketing need to work together.
JM Marketing Solutions offers expertise in a variety of online and traditional communication formats ensuring that all work towards achieving the same goal for you.
Direct marketing. Online marketing. Email marketing. Web site content. Web site strategy and site development. Blogs. Social media. Copywriting & editing. Business communications. Promotions. Ongoing web site content and branding maintenance. Product and sales collateral. Event marketing. eNewsletters.
Have you considered:
How well the content on your web site supports your marketing communications? You've only got 3 seconds on average to make an impression. And, as important as your web site is, you want to make sure that the content is working as hard as it can for you.
How each piece within your campaign work together to support your marketing offer? For instance, does that product brochure you have so many of in inventory carry the same message and offer as the rest of the package?
Your overall contact strategy and how your customers will reach you? However you interact with your customers you need to provide a consistent customer experience throughout each touch point.
Repetition is good. And consistency of your message across your marketing and communications is key. JM Marketing Solutions can help ensure your marketing mix is integrated - from however you reach out to your customers to however they connect with you.
*Source: entrepreneurship.org, Low Cost Marketing Tactics for Small Businesses, Bruce Kupper, founder, President and CEO.
Measurable Results
Ensure You're Getting A Return on Investment ...
Identify the metrics that make sense for your business.
One of the most important steps that gets overlooked is ensuring your marketing has the right measurement tools in place. How else will you know which marketing tool worked best? Or, not at all. What customer segments responded? And how do you take this information and push it back into what you're doing?
Everything you do needs to have an appropriate measurement attached to it. How else will you know if it was worth the money spent?
What should I measure with my email marketing?
Views are okay but they don't really tell you anything. Clicks are better because you're getting data on an action your customer has taken. Conversions are, of course, the best. Being able to track a customer all the way through the process until they actually make a purchase.
With the abundance of free online analytical tools, it can be easy to track and monitor all kinds of data. You need to manage your time and budget and focus on only those metrics that have meaning to you.
JM Marketing Solutions can help.
Let me show you how with a complimentary review
of your measurement and analysis plan.
Brand Management
Offer your Customers a Consistent Experience ...
Through your imagery, tone and message.
Companies spend a lot of time and money to develop a "brand." Do you know who you are, what makes you different and what your key messages are? Does everyone in your company know? And are these things reflected in the look and feel of your materials as well as the content and tone of your message? Do you communicate a consistent message to your employees and your customers?
Consistency is key ... of your imagery, tone and message. JM Marketing Solutions can help ensure you have consistency in execution and application of your brand standards across all touch points ... internal and external.
Managing your company's reputation has always been a key to success. Today, the internet makes this more of a crucial element to your company's overall strategy and success. With so many using Twitter, Facebook and LinkedIn, someone somewhere is probably talking about you. Why not take advantage of this and really manage it? Quickly address any negative views in an honest and authentic manner. Leverage your customers' praise.
JM Marketing Solutions can help you put together your identity guidelines and develop a social media monitoring program specific to your company's needs.